I used to be confused about why urgency is so important in founders. Why would you execute like you’re going to die tomorrow?
I think it’s linked to human behaviour and how we choose to pick and work on something.
See, we all have dreams; many of us dare to execute upon those dreams. I am not aware of the exact percentage, but I believe it’s somewhere between 40–50%. At least some effort is made. It’s a good number, and it is great to see when people struggle for it. What I want to highlight is the next step: how many keep working on those dreams constantly? I think the number won’t even be in the single digits. It will be in decimal points that start with zero.
There are two things that make this number such a drastic difference: either you lack feedback with right dopamine, or the idea—which feels novel and exciting at first—stops feeling that way. I won’t give you advice on how to get encouraging feedback, but here’s what you can do when an idea strikes you: stop everything and just work on it. Notice that time is your enemy here. If you let it hang, you are basically letting it die.
Inspiration is perishable.
There is another way to let your idea grow which is more long-term: having a belief so strong that it drives you by itself. To reach this point, you need to school yourself well. This foundation must be built on strong data. It must be so strong that it almost feels like a delusion to others, but it definitely isn’t.
It’s okay if the initial foundation isn’t strong regarding your new spark. But it needs to polarise, either into flames or ashes; the sooner the better. If it becomes a flame, all it requires is your energy and discipline.
The rest will be an amazing journey.